The Wine Experience

PROFESSIONAL EDITION

Newsletter and Podcasts
Trade eNewsletters for accounts

• Co-branded electronic newsletter, with Wine podcasts (”sound bites”), delivered weekly.

• Quality content that is informative and entertaining, from a reputable (outside) third party.

• Provided FREE to accounts, supported by suppliers.

Introducing the next generation in Engagement marketing, specifically for Wines and Spirits.

Listen to our demo … just click here:

View an Example Newsletter … just click here:

Technology and  Media to meet the lifestyles and needs
of today’s professionals.

• Insightful and Valuable content -  Newsletter and Podcast topics cover the full scope of wines, regions, production, varietals, and trends

• Delivered Weekly -  To accounts (and Reps) via email

• Professional “Radio” Quality Shows -  The exact same podcasts used on radio stations around the country

The Wine Experience has been producing newsletters and podcasts for over 60 radio stations, nationwide, since 2001.  Now in collaberation with Beverage Works, we are bringing them to the wine and spirit industry.

Contributors

David Ohr.  Consulting Sommelier, David is a certified Sommelier with extensive experience at both leading restaurants and retailers.  He is not only the “face” of our Wine Experience videos, but he also contributes to our topic selection and content.  David helped develope the Wine and Food Pairing application at WineExperience.com.  He serves as the Beverage Director for Macy’s retail and culinary operations.

Steve Downes, Host.  Steve is the popular morning personality of WDRV-FM  (97.1), The Drive Chicago. For the Wine Experience, Steve adopts the persona “Ken”, the friendly, down-to-earth wine expert.

Newsletters and Podcast Benefits:

• Provide valuable content that has numerous uses to accounts
• Establish and maintain an active account email database
• Enable an electronic communication channel
• Supplier utilization for marketing and promotion
• Self contained, proprietary and “cost” free (Distributor)

Finally, a creative and useful means to establish electronic communication with accounts, while providing great, usable content (material) for a distributor’s accounts.  All, with no investment or use of resources from the distributor.

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